Tracey Davidson founded Perth-based Adventures Snacks in late 2014. After finishing high school, she completed a Bachelor of Science (Human Biology) and Bachelor of Commerce (Management, HR) at the University of WA. After a short stint in recruitment, she moved into event management and completed a Graduate Certificate in Business (Event Management) with Edith Cowan University. After the birth of her first child in 2012 she began developing a keen interest in food, in particular childhood nutrition, and began attending seminars on additives and cooking with wholefoods. She always wanted to start her own business and soon enough Adventure Snacks was born. Apart from building her business, she enjoys yoga, Pilates and spending time with her family.